40
cr2016
Skip itPrices mostly outside the sweet spot ($2.64–$6.79) — this niche doesn't clear our bar today.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay€199K€199K/yr · 195K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,031.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Avg price
Bad€4.32avg listing price — sweet spot $15–$100
Price range
Bad€2.64–€6.79cheapest to priciest tracked listing — scored on the share inside $15–$100