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colorimeter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great448.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good€136.67avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€59K€59K/yr · 20K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Returns
Bad8.8%return rate — above 5% kills the launch gate
Price range
Bad€88.18–€198.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand