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Worth a lookShows a sweet-spot price point ($72.41 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Great€72.41avg listing price — sweet spot $15–$100
Price range
Great€39.30–€113.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€1.1M€1.1M/yr · 381K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,451.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price