25
canon rf 100-400
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great344.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€265K€265K/yr · 23K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€903.35avg listing price — sweet spot $15–$100
Price range
Bad€198.12–€2250.61cheapest to priciest tracked listing — scored on the share inside $15–$100