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44

cable guy

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A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 7Conversion 4Competition 86Returns 78Price range 86Avg price 95Brand share 31Review moat 68Quality gap 53

Avg price

Incredible€22.94

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great€8.56–€65.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good796.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Market size

Bad€15K

€15K/yr · 195K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Search terms