38
c stand
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great215.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good€111.74avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay€46.00–€180.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€74K€74K/yr · 29K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals High Price