40
bose 700 ohrpolster
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.58avg listing price — sweet spot $15–$100
Price range
Good€7.35–€26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,246.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad€65K€65K/yr · 32K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand