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blunt wraps
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great135avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.81avg listing price — sweet spot $15–$100
Price range
Good€3.24–€43.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad€76K€76K/yr · 347K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.7%90-day search growth — must beat 0% to launch