44
aroma king
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great324.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.03avg listing price — sweet spot $15–$100
Price range
Okay€3.36–€25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€12K€12K/yr · 41K searches