44
anio 6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great312.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.3%90-day search growth — must beat 0% to launch
Avg price
Good€124.35avg listing price — sweet spot $15–$100
Price range
Good€21.67–€163.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€322K€322K/yr · 120K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.2%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand