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anio 5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Incredible+116.1%90-day search growth — must beat 0% to launch
Review moat
Great392avg incumbent reviews — the moat a new listing must climb
Avg price
Good€158.54avg listing price — sweet spot $15–$100
Market size
Okay€232K€232K/yr · 86K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€137.63–€163.59cheapest to priciest tracked listing — scored on the share inside $15–$100