36
adapter australien
Skip itSoft demand (-49.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Okay2,087.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.74avg listing price — sweet spot $15–$100
Price range
Okay€5.19–€18.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad€65K€65K/yr · 49K searches
Growth
Bad-49.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier