33
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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay€252K€252K/yr · 277K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.17avg listing price — sweet spot $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad130,768.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad€2.39–€8.93cheapest to priciest tracked listing — scored on the share inside $15–$100