36
reifeschrank
Skip itPricing outside the sweet spot ($510.07 avg) — this niche doesn't clear our bar today.
Review moat
Incredible66.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad€65K€65K/yr · 91K searches
Price range
Bad€16.65–€2081.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
Avg price
Bad€510.07avg listing price — sweet spot $15–$100