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ooni koda 16
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Great131.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€243.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Bad€15.95–€596.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€51K€51K/yr · 23K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price