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kobold vc100 filter
Worth a lookShows searches that convert (17.5% search→purchase), but soft demand (-21.9% this quarter) keeps it on the watch list.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible99.79avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€25.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay€9.54–€190.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€84K€84K/yr · 19K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.9%90-day search growth — must beat 0% to launch