37
hisense kühlschrank
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great401.81avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay€112K€112K/yr · 73K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€589.30avg listing price — sweet spot $15–$100
Price range
Bad€245.19–€1676.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price