38
backofenrost
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€15.97avg listing price — sweet spot $15–$100
Price range
Good€7.61–€30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good915.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€101K€101K/yr · 168K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Signals High Returns