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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€13.88avg listing price — sweet spot $15–$100
Price range
Good€6.03–€23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,285.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay€110K€110K/yr · 41K searches
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand