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Skip itSoft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€6.41–€19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€125K€125K/yr · 104K searches
Review moat
Bad4,913.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf