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Skip itSoft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.78avg listing price — sweet spot $15–$100
Price range
Good€6.57–€27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,493.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€104K€104K/yr · 52K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Growth
Bad-59.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand