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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€22.19avg listing price — sweet spot $15–$100
Price range
Great€9.06–€50.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,084.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay€258K€258K/yr · 81K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand