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Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good618.42avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.21–€48.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Avg price
Bad€8.15avg listing price — sweet spot $15–$100
Market size
Bad€83K€83K/yr · 101K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand