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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 84Growth 2Conversion 71Competition 5Returns 100Price range 40Avg price 82Brand share 0Review moat 54Quality gap 47

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great€1.3M

€1.3M/yr · 260K searches

Avg price

Great€79.64

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,339.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€24.19–€215.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad93%

top-5 click share — a locked-up shelf

Growth

Bad-46.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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