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Worth a lookShows low returns (0.3%), but soft demand (-22.9% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€18.46avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good€6.09–€32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,005.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€76K€76K/yr · 167K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch