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Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,380.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.72avg listing price — sweet spot $15–$100
Market size
Bad€44K€44K/yr · 143K searches
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€6.71–€11.57cheapest to priciest tracked listing — scored on the share inside $15–$100