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Worth a lookShows low returns (0.1%), but soft demand (-11.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.13avg listing price — sweet spot $15–$100
Review moat
Good738.83avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.85–€25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€377K€377K/yr · 189K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.0%90-day search growth — must beat 0% to launch