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wc tabs
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.15avg listing price — sweet spot $15–$100
Price range
Okay€2.39–€25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,641.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay€169K€169K/yr · 144K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch