51
wc schaum
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Good€634K€634K/yr · 653K searches
Price range
Okay€1.89–€27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.63avg listing price — sweet spot $15–$100
Review moat
Okay2,607.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand