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66

waxing set

Worth a look

Shows a sweet-spot price point ($23.21 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 55Conversion 48Competition 62Returns 81Price range 95Avg price 95Brand share 63Review moat 35Quality gap 91

Avg price

Incredible€23.21

avg listing price — sweet spot $15–$100

Price range

Incredible€15.41–€32.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good€482K

€482K/yr · 538K searches

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,979.04

avg incumbent reviews — the moat a new listing must climb

Search terms