53
water balance
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€24.08avg listing price — sweet spot $15–$100
Price range
Great€13.67–€40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good918.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad€100K€100K/yr · 39K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier