45
wärmelampe
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible€4.2M€4.2M/yr · 2.0M searches
Avg price
Great€50.76avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€4.80–€149.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,141.79avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Signals High Price