55
vitamin k2
Worth a lookShows low returns (0.1%), but soft demand (-24.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.34avg listing price — sweet spot $15–$100
Price range
Great€9.77–€38.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€703K€703K/yr · 417K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,935.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.5%90-day search growth — must beat 0% to launch