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43

vitamin d3 k2 omega 3

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A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 9Conversion 78Competition 6Returns 100Price range 95Avg price 95Brand share 9Review moat 59Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.43

avg listing price — sweet spot $15–$100

Price range

Incredible€21.28–€32.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,146.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€232K

€232K/yr · 112K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Search terms