Skip to content
38

vitamin d3 k2 1000 ie

Skip it

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 3Conversion 92Competition 17Returns 100Price range 46Avg price 72Brand share 33Review moat 42Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.65

avg listing price — sweet spot $15–$100

Price range

Okay€8.37–€20.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,267.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€63K

€63K/yr · 39K searches

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

Reviews