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vitamin d kinder
Skip itSoft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good606.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good€12.50avg listing price — sweet spot $15–$100
Market size
Okay€247K€247K/yr · 215K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.97–€19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-61.7%90-day search growth — must beat 0% to launch