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vitamin d baby
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good531.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.60avg listing price — sweet spot $15–$100
Price range
Okay€10.18–€19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad€77K€77K/yr · 37K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch