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vitamin d 2000
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.44avg listing price — sweet spot $15–$100
Review moat
Okay2,305.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€2.98–€21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€124K€124K/yr · 90K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.5%90-day search growth — must beat 0% to launch