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56

vitamin c

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 13Conversion 95Competition 37Returns 100Price range 55Avg price 79Brand share 38Review moat 35Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible€2.9M

€2.9M/yr · 1.4M searches

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.57

avg listing price — sweet spot $15–$100

Price range

Good€7.75–€23.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,043.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Products