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vitamin a
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,077avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.58avg listing price — sweet spot $15–$100
Market size
Okay€214K€214K/yr · 152K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€8.46–€17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-21.9%90-day search growth — must beat 0% to launch