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55

vagisan schutzsalbe

Worth a look

Shows low returns (0.1%), but soft demand (-16.4% this quarter) keeps it on the watch list.

Market size 56Growth 17Conversion 75Competition 62Returns 99Price range 70Avg price 82Brand share 21Review moat 62Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€17.71

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good€5.18–€37.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,016.6

avg incumbent reviews — the moat a new listing must climb

Market size

Good€415K

€415K/yr · 331K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, vagisan schutzsalbe is a €415K/yr Amazon Germany market (331K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vagisan schutzsalbe market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
€354K–€443K
units × avg price
Conversion rate
7.1%
Avg BSR
#84
Page quality
0%
Prime
48%
Sponsored
28%
Out of stock
0.0%
Avg brand age
73 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

53

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

6%

  • Vagisan69%
  • Multi-Gyn11%
  • PHARMA PERLE7%
  • NOVANEX3%
  • Gynebal2%
  • Vionell2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Weekly Amazon search volume, last 14 weeks — -16.4% search growth over the last 90 days.
6K4KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top vagisan schutzsalbe search terms

  • vagisan241K/yr
  • vagisan schutzsalbe80K/yr
  • vagisan schutzsalbe intimbereich7K/yr
  • vagisa3K/yr
All search terms

Top vagisan schutzsalbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€41K20%€83K30%€124K40%€166K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about vagisan schutzsalbe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

beworben Vs Tatsächliches Produkt7%

“Tut was sie soll”

Komfort insgesamt6%

“Sehr wirksam und angenehm”

Allergien6%

“verursachen bei mir keine zusätzlichen Irritationen.”

Effizienz5%

“Wirkt super”

Benutzerfreundlichkeit4%

“Durch die handliche 20-g-Tube ist die Salbe zudem praktisch für zuhause oder unterwegs”

Feucht/Trocken4%

“Sie spenden der Haut intensiv Feuchtigkeit und helfen dabei, Trockenheit und Reizungen zu lindern”

Preis-Leistungs-Verhältnis4%

“・fairer Preis”

Einfache Anwendung3%

“Einfach anzuwenden, spenden Feuchtigkeit und lindern Reizungen”

Nebenwirkungen3%

“keine Nebenwirkungen”

What buyers complain about

Funktionalität insgesamt14%

“Null Wirkung, außer dass es brennt”

Allergien11%

“Diese ist hoch allergen und kann bei vielen Menschen zu unangenehmen Hautgefühlen und Irritationen führen”

Preis-Leistungs-Verhältnis10%

“recht teuer”

beworben Vs Tatsächliches Produkt5%

“Produkt nicht wie abgebildet”

Geruch4%

“stinkt etwas”

Entflammbar4%

“Brennt”

Gesamtgröße2%

“Die 20 ml Tube wirkt zwar auf den ersten Blick recht klein,”

Feucht/Trocken2%

“Problem jetzt: scheidentrockenheit, also vom einen Problem zu nächsten”

Benutzerfreundlichkeit2%

“In der Anwendung nicht zu empfehlen”

Inhaltsstoffe – insgesamt2%

“Die Inhaltsstoffe sind nicht dieselben”

Top return reasons

Funktionalität insgesamt41%
beworben Vs Tatsächliches Produkt9%
Produktzustand7%
Inhaltsstoffe – insgesamt6%
Gesamtgröße5%
Auslaufsicher4%
Geruch4%
Sprachprobleme3%
Preis-Leistungs-Verhältnis2%
Entflammbar2%

Common questions

Is vagisan schutzsalbe profitable to sell on Amazon Germany?
The niche generates €415K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the vagisan schutzsalbe niche?
10 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in vagisan schutzsalbe?
Top complaints mined from reviews: Funktionalität insgesamt, Allergien, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
What does it cost to enter the vagisan schutzsalbe niche?
Listings span €5.18–€37.84; the average listing price is €17.71 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.