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59

vagisan

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 39Conversion 60Competition 54Returns 99Price range 70Avg price 80Brand share 43Review moat 72Quality gap 55

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€16.99

avg listing price — sweet spot $15–$100

Review moat

Good616.95

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.18–€37.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Good€443K

€443K/yr · 500K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, vagisan is a €443K/yr Amazon Germany market (500K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

vagisan market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
€425K–€510K
units × avg price
Conversion rate
5.2%
Avg BSR
#33
Page quality
0%
Prime
57%
Sponsored
38%
Out of stock
0.0%
Avg brand age
75 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

54

Top-5 brand share

79%

Top 20: 97%

Top-5 click share

53%

Top 20: 99%

Open market

17%

  • Vagisan60%
  • ohtastic5%
  • Elanee5%
  • menoelle5%
  • Remifemin4%
  • Vionell4%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +11.3% search growth over the last 90 days.
18K13KPrime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Top vagisan search terms

  • vagisan feuchtcreme356K/yr
  • vagisan pflegende feuchtcreme29K/yr
  • feuchtcreme für scheidentrockenheit18K/yr
  • vaginal creme15K/yr
  • vaginalcreme14K/yr
  • vagisan feuchtcreme mit hyaluron7K/yr
  • vagisan pflegende feuchtcreme neu5K/yr
  • vagisan creme10K/yr
  • vagisan feuchtcreme neu mit duft5K/yr
  • scheidentrockenheit creme13K/yr
All search terms

Top vagisan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€44K20%€89K30%€133K40%€177K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about vagisan

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Good produkt and Helped a lot”

Feucht/Trocken10%

“Sehr feuchten”

Komfort insgesamt8%

“Sehr angenehm”

beworben Vs Tatsächliches Produkt7%

“Tut was sie soll”

Allergien6%

“Sanfter Schutz für sensible Momente: Hilfe bei Reizungen”

Weiches Gefühl5%

“Sehr sanft”

Preis-Leistungs-Verhältnis5%

“・fairer Preis”

Saugfähigkeit3%

“zieht gut ein”

Effizienz3%

“Hilft ganz gut”

Haltbarkeit3%

“Gut vertragen”

What buyers complain about

Preis-Leistungs-Verhältnis16%

“Bissl teuer”

Allergien10%

“Diese ist hoch allergen und kann bei vielen Menschen zu unangenehmen Hautgefühlen und Irritationen führen”

Feucht/Trocken7%

“Gerade nach den Wechseljahren braucht die Haut insgesamt mehr Feuchtigkeit”

beworben Vs Tatsächliches Produkt7%

“Leider kein Applicator dabei wie beschrieben”

Gesamtgröße6%

“Die 20 ml Tube wirkt zwar auf den ersten Blick recht klein,”

Funktionalität insgesamt6%

“Null Wirkung, außer dass es brennt”

Geruch4%

“riecht unangenehm”

Nebenwirkungen3%

“Hat die Symptome bei mir heftig verschlimmert”

Entflammbar2%

“Brennt”

Komfort insgesamt2%

“Pflegende Wirkung vorhanden – in der Anwendung jedoch nicht ganz komfortabel”

Top return reasons

Funktionalität insgesamt25%
beworben Vs Tatsächliches Produkt16%
Geruch11%
Sprachprobleme8%
Produktzustand8%
Verbrannt/geröstet/überbacken5%
Gesamtgröße5%
Inhaltsstoffe – insgesamt5%
Auslaufsicher5%
schädigen/verbrennen Haare3%

Common questions

Is vagisan profitable to sell on Amazon Germany?
The niche generates €443K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the vagisan niche?
13 brands and 54 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in vagisan?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Feucht/Trocken. The return rate is 0.1%.
When does demand for vagisan peak?
Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the vagisan niche?
Listings span €5.18–€37.84; the average listing price is €16.99 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.