vaginal creme
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€20.29avg listing price — sweet spot $15–$100
Review moat
Great405avg incumbent reviews — the moat a new listing must climb
Price range
Great€5.86–€44.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€619K€619K/yr · 261K searches
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, vaginal creme is a €619K/yr Amazon Germany market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
vaginal creme market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- €507K–€609K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Deumavan87%
- PHARMA PERLE11%
- Elanee2%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — +1.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 9.6×
Top vaginal creme search terms
- deumavan schutzsalbe intim111K/yr
- deumavan52K/yr
- deumavan intim25K/yr
- deumavan schutzsalbe24K/yr
- deumavan intimpflege natur11K/yr
- deumavan schutzsalbe neutral9K/yr
- deumavan intim schutzsalbe7K/yr
- deumavan schutzsalbe intim lavendel5K/yr
- deumavan lavendel schutzsalbe4K/yr
- intimcreme3K/yr
Top vaginal creme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deumavan Schutzsalbe Neutral 50 ml
Deumavan€11.804.6★410 rev
Deumavan Schutzsalbe neutral Tube 125 ml Fettsalbe
Deumavan€18.704.6★1,202 rev
Deumavan intim Schutzsalbe I neutral I 2x 125ml Sparset I plus PharmaPerle giveaway
PHARMA PERLE€39.404.7★72 rev
DEUMAVAN - Intim Schutzsalbe Lavendel. Medizinische Schutzsalbe für den äußeren Intim- und Analbereich. Für Frauen und Männer. Hautschutz und Linderung Analbereich. Mit Lavendel (1x50 ml Tube)
Deumavan€12.544.5★594 rev
Deumavan Schutzsalbe neut 50 ml
Deumavan€12.834.6★985 rev
Newest
by launch date
ELANEE Intim-Pflegecreme Schutz und Pflege bei trockener gereizter Haut mit regenerierendem Panthenol und pflegenden Ölen 20 ml (406-V1)
Elanee€5.8647 rev
Deumavan intim Schutzsalbe I neutral I 2x 125ml Sparset I plus PharmaPerle giveaway
PHARMA PERLE€39.4072 rev
Deumavan intim Schutzsalbe I neutral I 2x 100 ml Sparset I plus PharmaPerle giveaway
PHARMA PERLE€44.4518 rev
Deumavan Intim Waschlotion Neutral 200 ml
Deumavan€14.89135 rev
DEUMAVAN - Intim Schutzsalbe neutral. Medizinische Schutzsalbe für den äußeren Intim- und Analbereich. Für Frauen und Männer. Hautschutz & Linderung. Hypoallergen - ohne Duftstoffe (1x100 ml Dose)
Deumavan€16.87498 rev
Trending
90-day click momentumELANEE Intim-Pflegecreme Schutz und Pflege bei trockener gereizter Haut mit regenerierendem Panthenol und pflegenden Ölen 20 ml (406-V1)
Elanee€5.864.4★
Deumavan Schutzsalbe neutral Tube 125 ml Fettsalbe
Deumavan€18.704.6★
Deumavan Schutzsalbe Neutral 50 ml
Deumavan€11.804.6★
Deumavan intim Schutzsalbe I neutral I 2x 100 ml Sparset I plus PharmaPerle giveaway
PHARMA PERLE€44.454.5★
DEUMAVAN Schutzsalbe neutral 2x125 ml
Deumavan€29.304.7★
What buyers say about vaginal creme
What buyers praise and complain about, mined from review topics.What buyers love
“Geruchsneutral ist besser”
“super produkt”
“Sehr angenehm”
“Sie spenden der Haut intensiv Feuchtigkeit und helfen dabei, Trockenheit und Reizungen zu lindern”
“・fairer Preis”
“Tut was sie soll”
“Mildert Reizungen, Irritationen, schützt vor Trockenheit und hält alles geschmeidig”
“zieht gut ein”
“Wirkt gut”
“Die Salbe bietet einen sehr guten Schutz”
What buyers complain about
“Hochpreisig”
“enthalten, die Allergien auslösen könnten.”
“Wer kennt es nicht, trotz optimaler Hygiene kann es Aufgrund von dehydration o. a, da unten zu unangenehmer Geruchsentwicklung kommen”
“Die 20 ml Tube wirkt zwar auf den ersten Blick recht klein,”
“Hilft nicht”
“Die Konsistenz ist eher cremig-ölig”
“Aber sonst könnte man die Beschreibung außen wohl nicht lesen, wenn sie so klein wäre wie die Creme”
“Mittelmäßig”
“Wird flüssig, da hilft Vaseline auch”
“könnte brennen”
Top return reasons
Common questions
- Is vaginal creme profitable to sell on Amazon Germany?
- The niche generates €619K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vaginal creme niche?
- 3 brands and 36 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vaginal creme?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Geruch. The return rate is 0.0%.
- When does demand for vaginal creme peak?
- Demand peaks in Jan–Feb; the busiest month runs 9.6× the quietest.
- What does it cost to enter the vaginal creme niche?
- Listings span €5.86–€44.45; the average listing price is €20.29 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.