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58

toilettenpapier

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 21Conversion 97Competition 37Returns 99Price range 64Avg price 74Brand share 26Review moat 24Quality gap 45

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible€6.1M

€6.1M/yr · 2.6M searches

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.87

avg listing price — sweet spot $15–$100

Price range

Good€2.23–€37.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,248.81

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Products