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53

tmg

Worth a look

Shows low returns (0.1%), but a small market ($65K/yr) keeps it on the watch list.

Market size 16Growth 19Conversion 96Competition 42Returns 99Price range 68Avg price 77Brand share 45Review moat 94Quality gap 52

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great119.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.75

avg listing price — sweet spot $15–$100

Price range

Good€8.06–€29.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad€65K

€65K/yr · 32K searches

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