48
teefilter
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,338.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.68–€26.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€94K€94K/yr · 171K searches
Avg price
Bad€7.68avg listing price — sweet spot $15–$100
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand