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taschentücher box
Worth a lookShows low returns (0.2%), but soft demand (-30.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great€1.3M€1.3M/yr · 1.1M searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.62avg listing price — sweet spot $15–$100
Price range
Okay€0.94–€28.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,228.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-30.7%90-day search growth — must beat 0% to launch