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supplement box
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,315.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Price range
Okay€3.27–€20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.16avg listing price — sweet spot $15–$100
Market size
Bad€30K€30K/yr · 131K searches