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silica gel packs
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good€11.97avg listing price — sweet spot $15–$100
Price range
Okay€3.89–€21.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay€123K€123K/yr · 136K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,191.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch