Is sexy unterwäsche für mann profitable to sell on Amazon Germany?

The niche generates €40K/yr across 168 tracked products. 0 of 54 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the sexy unterwäsche für mann niche?

45 brands and 75 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in sexy unterwäsche für mann?

Top complaints mined from reviews: Gesamtgröße, Nähen/Finish/Polieren, Haltbarkeit. The return rate is 0.1%.

When does demand for sexy unterwäsche für mann peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the sexy unterwäsche für mann niche?

Listings span €3.61–€65.60; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.

sexy unterwäsche für mann

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€3.61–€65.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good506.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.22

avg listing price — sweet spot $15–$100

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Market size

Bad€40K

€40K/yr · 1.2M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, sexy unterwäsche für mann is a €40K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sexy unterwäsche für mann market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €49K–€61K; units × avg price
Conversion rate: 0.3%
Avg BSR: #68
Page quality: 0%
Prime: 98%
Sponsored: 71%
Out of stock: 3.5%
Avg brand age: 47 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

14%

Top 20: 38%

Open market

50%

ohyeahlady12%
Casey Kevin9%
JOCKMAIL9%
BIMONI8%
comeondear7%
Bodywear4you5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top sexy unterwäsche für mann search terms

string tanga männer202K/yr +19.0%0.2% conv.
sexy unterwäsche für mann252K/yr -8.2%0.2% conv.
herren tanga85K/yr +7.3%0.2% conv.
herren-reizwäsche95K/yr -8.7%0.0% conv.
männer tanga58K/yr +2.2%0.4% conv.
tanga herren48K/yr +25.3%0.4% conv.
erotische unterwäsche herren48K/yr -14.3%0.1% conv.
dessous männer sex47K/yr -19.8%0.1% conv.
unterwäsche herren sexy38K/yr -15.3%0.1% conv.
herren dessous31K/yr -8.5%0.1% conv.

All search terms

Top sexy unterwäsche für mann products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sexy Herren Boxershorts Jockstrap Männer Sexy Unterwäsche Rückenfreies Gesäß Herren Strings Schwule Unterwäsche (XXL 312ROT)

JOCKMAIL€8.704.2★812 rev

Eagerlove String Tanga Herren T-Back Slip Unterwäsche Männer Low Rise Unterhosen Dessous Thong mit Beutel Panty Underwear Briefs Tiger Large

Eagerlove€7.593.9★15 rev

Bodywear4you Herren Leder Boxershorts aus Kunstleder & Netz Unterwäsche mit abnehmbarem Codpiece Beutel Enge Mesh Clubwear Shorts für Männer in Schwarz für Party & besondere Anlässe (M Schwarz)

Bodywear4you€19.871.0★1 rev

Neer Herren Niedrige Taillen G Strings Tanga Leichte Unterwäsche Männer Bikini Schwarz (M)

Neer€7.524.2★170 rev

String Tanga Sexy Herren G-String mit O-ring Mini Slips Mesh Thong Erotisch Dessous Ouvert Höschen T-Back Mankini Männer Erotik Unterwäsche Offener Schritt Unterhose Abend Reizwäsche (Schwarz+Rot)

ITODA€8.324.0★10 rev

Newest

by launch date

Eagerlove String Tanga Herren T-Back Slip Unterwäsche Männer Low Rise Unterhosen Dessous Thong mit Beutel Panty Underwear Briefs Tiger Large

Eagerlove€7.5915 rev

7mo ago

BIMONI Herren Premium Retroshorts Sexy Boxershorts Low-Rise Dessous aus Soft-Viskose Grau Größe XXL

BIMONI€16.03130 rev

8mo ago

JOCKMAIL Herren String Tanga Sexy Unterwäsche für Mann Cut Out Atmungsaktiv T-Back G-Strings (DE/NL/SE/PL Alphanumerisch XL Regular Regular Schwarz)

JOCKMAIL€8.8821 rev

9mo ago

ohyeahlady PU Leder Strings für Herren Tanga mit Öffnung Sexy Unterwäsche Große Größen Dessous Reizwäsche Ouvert Slip Wetlook Unterhosen Thong Low-Rise Pouch Underwear Jockstrap Briefs Schwarz L

ohyeahlady€11.0053 rev

9mo ago

JOCKMAIL Herren Jockstrap Tangas Sexy Unterwäsche Athletic Supporter Herren Atmungsaktiv G-String (DE/NL/SE/PL Alphanumerisch L Regular Regular Schwarz)

JOCKMAIL€8.5330 rev

10mo ago

What buyers say about sexy unterwäsche für mann

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße34%

“Passt”

Komfort insgesamt16%

“Super bequem,”

Qualität insgesamt15%

“Super Produkt”

Materialqualität5%

“Angenehmes Material”

Weiches Gefühl5%

“Das Material ist weich, elastisch und sitzt den ganzen Tag über angenehm”

Preis-Leistungs-Verhältnis4%

“Super Preis-/Leistung”

Form/Stil3%

“Sehr sexy, luftig und cute”

beworben Vs Tatsächliches Produkt2%

“Macht das was es soll”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“das Material ist super elastisch”

Riemen/Saitenqualität2%

“Sexy String”

What buyers complain about

Gesamtgröße41%

“Fällt klein aus”

Nähen/Finish/Polieren7%

“❌ Partiell etwas zu sichtbare Nähte”

Haltbarkeit5%

“was vermuten lässt, das sie schnell kaputt geht.”

Preis-Leistungs-Verhältnis4%

“Teuer”

Komfort insgesamt3%

“Kein gutes Tragegefühl”

Geruch3%

“nach auspacken haben die shorts nach Fisch gerochen”

Funktionalität insgesamt3%

“Geht gar nicht”

beworben Vs Tatsächliches Produkt3%

“Nicht so wie beschrieben”

Qualität insgesamt3%

“Qualität schwankend”

Stärke2%

“Sehr frágil”

Top return reasons

Gesamtgröße71%

Qualität insgesamt6%

Taillenpassform6%

Form/Stil6%

beworben Vs Tatsächliches Produkt6%

Nähen/Finish/Polieren3%

Kratzfestigkeit3%

Common questions

Is sexy unterwäsche für mann profitable to sell on Amazon Germany?: The niche generates €40K/yr across 168 tracked products. 0 of 54 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the sexy unterwäsche für mann niche?: 45 brands and 75 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in sexy unterwäsche für mann?: Top complaints mined from reviews: Gesamtgröße, Nähen/Finish/Polieren, Haltbarkeit. The return rate is 0.1%.
When does demand for sexy unterwäsche für mann peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the sexy unterwäsche für mann niche?: Listings span €3.61–€65.60; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.